"It is also clear that its function is not persuasion. It is rather the detection of the persuasive aspects of each matter and this is in...

"Inevitably, this book--the product of my life's work, and written for the layperson--is a continuation of my long-lasting quest to...

"Social incentives, like social currency, are more effective in the long term. Foursquare doesn't pay users to check in to bars, and...