An attempt to explain the growing popularity of Korean cultrue in Latin America

This study focuses on a holistic and ethnographic approach to Hallyu audiences in Latin America, especially those in Mexico. After a month-long field observation in Mexico City which ensued more than forty encounters and conversations with the local Hallyu fans, I have found the following tendencies that penetrate the Hallyu phenomenon in Mexico: 1) Hallyu as a transnational subculture, 2) the logic of hybridized text and hybridized reading, 3) the significance of local entities in promoting Hallyu on all different levels.

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* Supervised by Arjun Appadurai, Paulette Goddard Professor of Media, Culture, and Communication, New York University

An analysis of the way young Korean adults experience their intergenerational coresidence

In South Korea, where the intergenerational coresidence has been widely prevalent, young adults are ready to provide plentiful stories about their own living-with-parents experience. Based upon ten sets of interviews with South Korean generation who has lived in their parents’ nest, the study conducted a thematic narrative analysis, finding four main discourses emerge in terms of their intergenerational coresidential experience; 1) emotional change toward parents, 2) pressure to perform multiple identities, 3) value of being autonomous, 4) gender-specific narratives.

* Presented at the 76th New York State Communication Association Annual Conference